BSustained: a lesson in sustainable growth

Dec 9th, 2009

From a report on DeltaEconomics.com focusing on women entrepreneurs.

BSustained was established in 2007 using locally produced and organic ingredients to provide vegan and vegetarian catering for everything from business conferences and weddings to children’s parties. It has used a variety of support in the last two years including Business Links and is now not just providing healthy catering options to clients but is also providing healthy eatying training for people from disadvantaged backgrounds. This is a major new initiative supported by the NHS and other funding bodies and gives people help and guidance on gardening and growing produce, managing to eat ‘a diet of 5 a Day on a Budget’ and providing help and support to schools and community groups on healthy eating and organic gardening.

Growth without compromise

This has helped her overcome the challenges of growth to get to the point now where, despite the downturn, she is going from “strength to strength”. She is excited yet cautious about the obvious growth potential of her business. She has undertaken a root and branch review of her business model and made sure it is viable and fit for purpose but she doesn’t want growth for growth’s sake. “Our business relies on getting the right people in place; we want to build our reputation and profile nationally but this should not be done at the expense of compromising what we deliver.”

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All opinions are Birgit's own and not of any organisation she represents.